EXECUTIVE SUMMARY The Entertainment and Media Industry (E &type A; M) in India is a chop-chop evolving as a arena which shows great voltage. It has been estimated that the E&M industry is hover to grow at 19% compound annual emergence rate (CAGR) to tint Rs 83,740 crore by 2010 from its present size of Rs 35,300 crore. The E& M industry can be dual-lane into various segments with brand media forming a very important severalize of this segment. The Print media industry consists of the composition dailies and magazine publishers. According to the NRS survey 2005, the reach of the score media as a proportion of reading tribe (15 years and above) is just 27% whereas the global average is 50%. This highlights the significant potential of the print media industry in India. in any case with the literacy rates increasing slowly, ontogenesis need of reading agency and the average time dog-tired on reading dismissal up from 30 proceeding to 39 minutes daily, shows a vast untapped potential of this segment. The present scenario favors the growth of the print media industry hence this is the justifiedly time to launch a business magazine, BIZBUZZ which caters to a unique(predicate) class of students. Our target audience would be students who are showtime year B-school students and students who aspire to wet their feet in the management world.
This in any case gives us the setoff movers advantage in the market as such kind of a magazine doesnt exist in the market. BIZBUZZ is a sister concern of Economic Times of India which is have by Bennett and Coleman. The magazine will be published by Visi on Publications which has been launched by t! he editors of Economic Times. BIZBUZZ is an attempt by its promoters to plump for out in the market through its quality content and a language... If you ask to get a full essay, enjoin it on our website:
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