Ben Ohau Lodge Case Analysis

1. get wind the analogously characteristics of the foodstuff discussion section organism targeted by the company. 2. Why most are target customers seeming to be foreigners than New Zealanders? 3. Suggest what expectations target customers are promising to project regarding the quality, reliability and range of service of processs. 4. What are the implications for Ben Ohau forward? 5. How difficult is it for Ben Ohau file to undertake trade research? Elaborate. 1. Identify the exchangeablely characteristics of the market segment being targeted by the company. In apply basic Marketing in Chapter 4 I have conditi one and only(a)d about Market Segment book describes marketing segment as A Marget Segment is a relatively identical theme of customers who will respond to a marketing pleat in a sympathetic way. In Case 1 Ben Ohau adapt provided services for similar folk of people like: Presidents, playboys, etc besides customers of Ben Ohau Lodge desired to equ ivocation from everyday lifetime pressure and escape in a peace which intentional and created specific eithery for their needs and minds as mentioned in case 1. From exposition above this is a homogeneous group of people who responded to a marketing mix similar way. to a fault as I read in the book thither are 3 basic ways to develop market orient strategies in a broad product market.

Ben Ohau Lodge use wiz target market approach segmenting the market and picking one of the homogeneous segments as the firms target market. in addition I have read that at that place are trine groups of homogeneous submarkets 1 its status oriented, 2 dependability oriented and 3 demanders. I wo! uld say that customers who used and needed service of Ben Ohau Lodge were people from group Demanders. Also not all individuals have similar needs until now if they have similar status. For example in case Ben Ohau Lodge we can take to that managing director developed different large-hearted of activities for different demands on page 653, we see description of this activities like Safari, horse trekking, golfing, personality walks and other activities....If you want to get a full essay, tell apart it on our website: BestEssayCheap.com

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