Evaluating Marketing Strategy and Recommendations †Free Samples

Question: Discuss about the Evaluating Marketing Strategy and Recommendations. Answer: Introduction Marketingstrategies in different organizations persists as the process of setting the correct product in the appropriate place, in due course, and at the proper price for its customers. The use of differentmarketing mixes forms the best way to assist in ensuring that an organization put its products in the proper place. Therefore promotion mix continues to be a critical device. It helps in considering the kind of product or service to give. It also assists on how to prepare for the flourishing product contribution. Eight promotion mix concepts have evolved to create a comprehensive framework for marketing services (Haskova, 2015). This paper examines the eight marketing combination of the Starbucks organization that deals with production and sales of coffee and its products to the global population. The ideas presented in this paper describe the eight marketing mix concepts theoretically by applying to the distribution and sales of coffee products by Starbucks Organizations. Besides, the views examine how Starbuckss eight selling mix maintains the organization stands as the leading coffee house globally. Eight combinations of marketing of Starbucks Coffee Organization Starbuck organization is the principal organization in global society and offers the supreme experience to its clients. It incorporates the use of eight marketing mix to arrive at its major mission that lies in Fair Trade. The marketing mix has allowed the organization to sign their permit agreements together with their coffee purchase in the publicly responsible and ethical approach (Dominici, 2011). The principal purpose of focusing on the marketing mix is to enable the organization to offer their consumers with vast experience not just the cup of coffee. The eight marketing mix facilitates the identification the major components of the marketing plan used by Starbucks Organization. According to Boer (2013), the use of eight marketing mix allows Starbucks to continue to innovate its product mix. The aim of the innovation is to enable the organization to capture more of the market in a competitive environment.The constituent of the promotion mix concentrations on what the firm gives to consumers. The eight marketing mix in the Starbucks consist of every activity that the organization does to influence the demand for its coffee products. There are eight major market combinations that the team follows to remain as the leading coffee brand producer and seller. The eight variables consist of product, price, promotion, distribution, partnership, people, process, along with physical evidence (Allan, 2013). All these variables refer to the 8ps of marketing in the business sector. Product relates to the products and service arrangement that organization gives to the objective marketplace. Price applies to some money clients have to pay to obtain coffee products. As reported by Shin Lee (2015), promotion remains to be actions that share the advantages of the coffee product while persuading target consumers to buy a given products. Place within the marketing mix includes activities of the company that makes the coffee products available to target customers. The people in the market mi x refer to the workforce essential in the production and sales of the coffee product in the market. The process focuses on the standard operating procedures on how to deliver coffee services (Yelkur, 2012). Furthermore, the marketing mix of positioning tends to explain where the organization wants to fit in its industry with the strategy of marketing as its principal determinant. The performance also refers to productivity examines how well the service of the organization compete in the global marketplaces. Product Starbuck Organization focuses on the provision of premium coffee products to its customer to hold its market position. It provides coffee products that help its clients to have an unforgettable experience. The organization stands its operation in the marketplace by always aiming to develop their coffee products along with releasing inferior coffee products to its esteemed customers. Phillips Rippins (2012) accounts that the organization has always been able to set its operations to monitor every step involved in the production of coffee and their products. The organization has been able to buy the whole bean as well as dark roast coffee from different places that grow coffee like Kenya, Costa Rica, Ethiopia, and Sumatra. They then roast coffees grains in their factory before selling in stores distributed all over the developed countries. The product as a marketing mix helps the Starbuck to deal with various activities that affect its operations like the sale of coffee products, the competition in marketplaces, and substitute for the coffee products. It aims at the provision of several tangential coffee products that are essential in the market (Slater et al., 2013). The consideration of product as a marketing mix affects other decisions on how the organization should market its coffee products. Starbucks organization always focus on having the clear grasp of exactly what their coffee products are and what makes these products unique before they lucky make it and release them for sales in their stores. All the products produced during the operation of the company focus on the satisfaction of the consumers wants. For example, Starbucks organization uses cream milk in India rather than skim milk. The organization arrived at such an idea because resides in India always prefer more cream added in their coffee, but not ski m milk. Vorhies Morgan (2013) accounts that if the coffee beverages have skim milk, Indians will fell like deceived. Therefore, for the organization to fulfill the requirement and satisfaction of their clients, they organization has created some exclusive product with several flavors and taste to suit the various type of consumers. Price Starbuck organization has the clear vision that is to have the personal together with direct relations with its esteemed clients. Therefore, the relationship allows the organization to have the direct supply chain for the coffee producers to the loyal customers. According to Bharadway (2013), the organization has their chains all over the global marketplaces. For instance, In the United States of America, Starbucks organizations is the household title, and one can find its stores that deal with coffee sales in almost all neighborhoods states (Engelen, 2011). The organization caters to customers interchange by ideas of establishing bars that deal with sales of coffee to clients. Srivastava (2015) laments that Starbucks organization aims to limit their operations by developing other stores like stealth channels. The outlet is the avenue titles instead of Starbucks to attract more clients in the ever-changing coffee market due to competition from their chief rivals like MacDonald Stores who also deals with the sales of coffee products (Irwin et al., 2013). The organization has been able to channel a lot of their revenues from the sales of coffee products in the guidance of their workforce to ensure that clients have the much needed pleasant experience of coffee products. Consequently, the concept of pricing on coffee products and brands may require being in a position that varies on price points.The price elasticity of the Starbucks organization affects its activities for distribution, partnership, people, and process in the strategies used in marketing its coffee products. Moreover, the value of coffee product relies greatly on the price and quality of the coffee product (Susanty Kenny, 2015). To distinguish Starbucks Organization from its competitors, it uses premium price as one of the major factors to boost the sales of its coffee products. Therefore, the price of coffee products offered by Starbucks tends to be slightly higher than competitors. Their customers are always willing to spend the budget for their coffee products just because the organization provides the products of excellent quality compared to their competitors (Haskova, 2015). The company also provides the comfortable environment, different tables together with conveniences for t he customer to take the break in their busy life. Promotion The availability of coffee goods and the price tag on each product enables the organization to focus on efficient promotion process. Promotion of coffee products in Starbucks focuses on several ways that marketing agencies disseminate relevant information of their coffee products to consumers while differentiating the particular product or service. The promotion strategies that applies to Starbucks organization comprises of advertisement, the use of standard media platforms, email marketing, commercialization by the use of engine search, and video marketing among other strategies (Slater et al., 2013). Every policy of promotion always receives support from a well-positioned brand to truly maximize return on investment. However, Starbucks does not focus on investing a huge sum of money on advertisement. Starbucks focuses on ideas of using the additional earnings for discovery along with the acquisition of ultimate settings for their outlet stores. The company has several other promotional activities that consist of printing information to tee shirts and mugs to help in advertising their services to consumers. The organization has also been able to come out with the idea of smart partnership. The smart company strategies focus on appointing local representatives as their ambassadors to assist them in endorsing their brands. The company promotes its coffee products by the process of giving out gift cards to their loyal customer (Midgley Venaik, 2015). The idea aid in the promotion of their products to their loyal clients but it also attracts other clients. The idea helps in the provision of free advertisement. The company also provides coffee to several offices without any size restrictions. The official mission of the company allows it to promote its products to different clients. Distribution The distribution of coffee products is an essential task in operation of Starbucks. It involves ideas of locating the correct products in appropriate place at the proper time with the appropriate price. It is critical for the organization to evaluate what the ideal processes need to be conductible to help in converting potential clients into real customers during the distribution process. Starbucks coffee organization embraces the use of more than one channel for distribution of their coffee products (Shin Lee, 2015). The organization sells their coffee products through the organization owned stores or through the direct retail system. The organization also embraces the use of importing beans of coffee from the best garden before they process as well as sell the coffee using their product description. From Taecharunrojs (2016) report, Starbucks Organizations collaborates with hotels, airlines, and office coffee suppliers. The idea assists the organization to cater to the need of the consumers in the wider marketplaces in the global communities. As reported by Luca Suggs (2013), in recent times Starbucks have their coffee along with tea products available in more than forty grocery stores out of which three thousand operates in the United States. Partnership The collaboration of management of the organization to its employees and customers remains to be an essential factor in improving how the company operates. The partnership enables the improvement of productivity as it improves the ability to deliver to consumers the best and quality coffee products. Moreover, Starbucks uses it set marketing mix of partnership as an approach to developing its brand image along with popularity in the competitive global marketplaces (The marketing mix: a review, 20140. With the production of strongest coffee brands in the industry, the organization tends to show how the effective marketing mix supports the development of the brand and growth of business. The Starbuck organization also changes its marketing mix over time (Mayer et al., 2012). The change of marketing mix thereby emphasizes the need for the industry to evolve its several aspects to maintain competitiveness. People The company focus on the ideas of selecting hiring, recruiting, as well as retention of people who will be assignable to do the job that needs to boost operations of the company. The position assigned to people are always the cost necessary parts of the coffee business.The people within the functioning of the store include the chief executive officer, interim vice president, nonexecutive board, and president of global consumer products for other people. In most cases, many consumer rates their service experience on the person that delivered it to them during their visits to the coffee stores. According to Johnson Sohi (2017), professionalism along with courtesy goes a long way in any service business to achieve maximum profits. Besides, other attributes become critical depending on offered services. Process Starbucks Organization functions firmly following the joint mission along with certified actions with the partnership among consumer. The organization focuses on global specialty measures that consist of coffee stores in over forty nations and accounts for foodservice in places like the United Kingdom and Canada. To maintain the momentum as well as satisfying their clients, Starbucks expands its coffee and food categories that were seven and eight initially. According to the report by Engelen (2011), Starbucks stores have developed their coffee products continuously, and they have been able to launch different products. They have launched a product from coffee like Tazo Tea that helps in attracting all consumers who love tea in regions like India. As Dominici (2011) report, the globally, Starbucks stores have over one thousand various variants available to their clients. Along with such idea, Starbuck also offers different products to their customers from season to season. The offere d coffee products comprise of Frappuccino, Strawberry cream in summer and various letters like gingerbread latte during Chrismas seasons. As reported by Allan (2013), in Starbucks Organization one can find coffee makers and Starbucks cappuccino that most people love. The company designs their operational processes to maximize the enjoyment of consumers throughout their visit to coffee stores. Physical evidence The company provides the necessary data on its products of coffee, business corporations, as well as career prospects on its Web platforms. The use of such strategies helps the company to reach a range of consumers in a short period. Besides, the company uses its known logo that is green while featuring the moderately nude sites. The use of logo helps the organization to stay mostly changed since it focuses on primitive operations (Slater et al., 2013). However, the logo has undergone some adjustments to fit global awareness. Moreover, Starbucks organization closed the use of pre-ground coffee beans in its retails. The idea has allowed the organization to avoid the issue of grinding the whole grain of coffee that might bring aroma, romance, and the threat to American stores. These markets mix in Starbuck Organization present all the visible together with tangible traces that their customers encounter before buying coffee products (Haskova, 2015). The parts of physical evidence in Sta rbucks Organization include advertisements, reception areas, corporate brochure, and uniform of staffs. Evaluation The coffee marketing field continues to experience various challenges that need the transformation in the ability and charge of Starbucks Stores. Another danger that Starbuck faces in its operation in the growing economy is distress for an organization that enables it to be surpassable in completion. The challenge can result in both costs and on the quality of coffee products (Everything but the coffee: learning about America from Starbucks, 2013). Additionally, coffee stores competitors pose a threat to Starbucks organization in an attempt to offer the best excellence, service, along with understanding to its clients while the cafe entrants to the industry aid in promoting their specialty products of coffee on the cost saving platforms (Muhammad et al., 2011). Overall marketing strategies as presented by the eight market mix focus on the effective targeting high-value sources of growth of the organization. With the advanced fascination that arises to marketing concepts, new tactics and digital technologies continue to be proven to have the disproportionate impact on the value of created business plan. The establishment of a detailed understanding of coffee product enables the organization to start making some decisions concerning pricing of their coffee products (Midgley Venaik, 2015). From Boer (2013) study, the price of commodities and its determinations impacts profit margins, demand, and supply, along with a strategy to be applicable in marketing. The marketing mix in Starbucks Coffe Organization remains to form the set of handy along with planned marketing devices that the business combines to create the response vital in marketplaces. The organization significantly uses alliances to expand market reach, improving the image of their coffee products, and developing greater profit to the company. Starbuck organization due to their stance along with quality in marketplaces relates to the use of eight marketing mix to ensure that they work by their business plan. The company utilizes the marketing mix strategies by the use of focus differentiation in marketing and advertising directions. The company embraces the stance as product excellence organizer and industry section leader (Vorhies Morgan, 2013). Besides, the organization fails to involve advertising of coffee products using ancient approaches, but it instead focuses on excellence marketing and marks of essential alliances and collaborations. Therefore, Starbucks organization uses marketing mix to avoid promoting its activities. According River-Cannino (2017), Starbucks organizations do not forcefully market the organization or coffee products. Besides, the set s trategies are motivating the retailing of the organization through the companys image. Moreover, outcomes of organizations interest to describe and customers experience, hard work, the exemplary process of arriving at decisions, together with employees training are some of the most values that make its brands to be a global brand. Therefore, utilization of alliances remains to be the cornerstone of the corporation of Starbucks organization marketing strategy. Recommendation and Conclusion The Starbucks organization continues to be lucrative with the segregation focus plan owing to the application of the eight markets mix. The prospect of the organization might be in some danger because of the growing competition with no adequate transforms in operations. It is ideal for the organization to uphold the secure watch on coffee firm and competitors on the market, special creations of other coffee stores along with the cafe company competitors to the subject marketplaces for coffee (Dorn et al., 2016). With the availability of competitors in the market, it is important for Starbucks stores to acquire approaches to remain cost aggressive while they provide excellence coffee products. Moreover, Starbuck organization should consider the idea of implementing the policy for marketing despite the associations that do not exclusively relies on awareness of the brand, status, and rumors. It is also recommendable that the organization to widen the concentration from merely high valu es due to the current economy by providing the financial wrap or economy donation during the desperate crisis in the financial sector. The strategy should not necessarily be lasting, but it should clarify the endurance of the organization because of the more terrible financial times (Phillips Rippins, 2012). The approach can help in maintaining the base of the customer of the company through the growing wallet of consumers. 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